Second Impression...

You don't get a second chance to leave a first impression...

True. But you do get a second chance to screw up your first impression.

Adrian is one of my best friends and the drummer of Oh Girl. Back in 2009, we saw a band at the Viper Room in Hollywood, and they were amazing (I'm leaving the band unnamed for reasons you'll soon see). The songs were good, the energy was good, the vibe was good, the banter was good... they nailed their set to the wall and had everyone in the crowd eating out of the palm of their hand... Amazing first impression for Adrian (I had seen the band once before).

A couple months ago, Adrian came across this same band at a festival somewhere in the middle of the US. And he texted me asking, "What the heck happened? They sucked!" Amazing first impression completely nullified by a lackluster second impression. A potential lifelong fan had been delegated to a passerby wondering what happened...

Yes. First impressions are important. But the second impression is just as important. And the third, fourth, fifth... You have to make sure you're always leaving a lasting impression and earning trust and changing lives and making fans get goosebumps. If you're not, you might be leaving a "final impression"... and losing fans at the same time...